Latitude 2012
Concept, print ads, logos, online ads, press packs… tote bags, even.
One image doesn’t really do this justice, but you’d get bored pretty quickly. I think there were about 52 print ads in the end. NME, Q, Uncut, TimeOut, all that jazz. In an unprecedented move, they decided to change the main font a couple of weeks from the end of production. It was like being trapped in one of M. Night Shyamalan’s terrible films.
Absolutely mind blowing.
Actually no wait shut up you can have some more Ok good.
